Zeiss we make it visible что это
ABOC: Make It Visible
In the past month, while working with a local optometrist, I’ve reviewed between 20 and 30 online advertisements for opticians. Under qualifications for the position almost all of them listed—ABOC preferred. I was rather surprised and pleased to discover this. Some research turned up a survey done by the American Board of Opticianry stating that 75 percent of eyecare practitioners gave preference in hiring to certified applicant, even though they paid higher beginning salaries to ABO certified applicants.
Our patients’ antenna is up after reading and hearing the various consumer report articles and 60 minute shows targeting our industry. It shouldn’t surprise us that our patients have become more cautious. (Are people ever going to forget that 60 Minutes Luxottica session? I’m tired of patients mentioning it—are you?)
There is clearly a financial benefit to be gained by hiring qualified and knowledgeable optical experts. ABOC is one of the best ways to be sure prospective employees are qualified professionals. ABOC candidates have demonstrated a level of discipline and learning by taking this national examination as well as an interest in their career and the field of vision care.
It’s just too darned easy today for patients to walk out the door with their Rx in hand when they don’t have full confidence or interest in our optical dispensaries or personnel.
A 2012 research report by the Management and Business Academy (MBA) for Eyecare Professionals reports that ECPs performed 67 percent of all the eye exams done in the U.S. However they only sold 45 percent of the prescription spectacle lens sales. This indicates that one in three eyeglass prescriptions of independent ECPs are taken out the door to other providers. It could be even higher in 2015 versus 2012 when this research was done.
My own recent experience is that many ECP’s capture rates hover around 50 to 55 percent range and are «stuck» within a few percentage points plus or minus. There is clearly an opportunity for improvement.
The MBA for Eyecare Professionals research study provided an example of the financial impact of raising capture rates.
Okay. It’s obviously a good decision to hire an ABO certified optician; therefore it should also be obvious that all opticians should become ABO certified. But there is another important point here. The depressing reality is that ABOC means nothing to our patients, until we make it relevant to them. They don’t know that an ABO certified optician understands more about the anatomy of the eye, optics and the effect of pantoscopic tilt or base curves on their vision. They don’t know they would receive a higher quality of care and professional service by purchasing their eyewear in your office with an ABO certified optician assisting them—until we tell them.
An ABO certificate should be proudly displayed in the dispensary much like the doctors diplomas in the exam rooms. However, a certificate on the wall is not enough. The staff, opticians and doctors must communicate and demonstrate their skills and knowledge to their patients every day.
It would be very powerful for prescribing doctors to begin saying to their patients, as they are handing them their new prescription; «We have an excellent board certified optician(s) in our optical area. I hope you will work with him/her because then I will know you are getting the best optical quality and care in producing this prescription.»
We must begin making the patient experiences in our practices so positive that our patients want to stay and purchase their eyewear. Our ABO and other eyecare professionals must all play a role in enhancing the patients experience to raise their confidence and interest in our optical galleries and boutiques.
My favorite quote from the abo-ncle.org website is «You can’t buy it; you have to earn it.» Certification is a professional distinction. It is reassurance to patients that their eyewear needs will be handled carefully and competently.
It is essential to understand that the benefit of ABOC is only fully realized when we educate our patients that ABOC means they are being taken care of by a competent, educated and certified professional.
Mindi Lewis, MA, ABOC, FNAO, is an industry professional with experience from exam room and dispensing table to marketing and national account management. She has an AS in Optometric Technology, a BS in Allied Health Education, and was an Optometric Technology Instructor at St. Petersburg College, Florida. She has worked for SOLA Optical, Carl Zeiss Vision and Essilor, and is currently a consultant and speaker, and Managing Editor for Jobson Medical Information’s Opticians Handbook. To contact: [email protected]
Managing visibility in Flutter
How hiding widgets can also hide inefficiency in your code
Update: Flutter now has a built in Visibility widget so it’s better you use that. However, it’s still a good read on widget design and implementation so give it a read and a clap!
I thought I’d write a quick snippet / tutorial on how you can easily write a generic widget to manage visibility in your Flutter application. It’s a pretty common task and it’s something that, once you’ve written it, you’ll probably re-use across all your projects. But, before we begin, let’s talk about what visibility means.
For most use cases there are going to be four specific visibility states:
Visible
This is self explanatory.
Invisible
Rendered in place. Is not visible and is not interactive. You will probably use this state in conjunction with another constrained widget (e.g: Container) because Invisible widgets will still occupy space on the screen even though they’re not interactive and not visible. For example, you may have a Container with a background that has an Image that is invisible until it loads. You don’t want the UI jumping around in this case.
Offscreen
Rendered off screen. Is not visible and is not interactive. It will still incur a cost but it is generally OK because it is useful for doing widget size calculations where you don’t need to show the widget all of the time. For example, if you need to calculate the size of a widget for the end state of an animation where the widget is only visible right at the end.
Your widget is not rendered at all. Ideally the widget is never included in the widget tree. It should incur a zero or close to zero cost.
Regarding cost, you should consider the following: It is always going to be better for your app to never include the widget in the first place. This way Flutter doesn’t have to worry about widgets that aren’t ever going to be displayed. If it’s something that you may include based on some state then you can still use this approach as well but it may help to simplify things by using a more generic mechanism. In general, your approach will be a bit like:
When deciding what strategy to use, ask yourself the following:
So, keeping in mind all of this information, is it possible to develop a re-usable widget to manage visibility? Yes. With caveats.
So, what does the code look like? Like this:
A quick note on how it works before we get into the caveats:
So a couple of quick caveats:
Aaaand that’s it. This widget is still pretty useful but, be smart and write efficient code. Your visibility approach will/should always take into consideration your specific needs so be sure to always think about what is the best approach.
Luke is a mobile developer and an agency veteran. He’s a Dart + Flutter GDE and passionate about technology. If you want to hire him, drop him a line!
Marketing Practice
World’s Largest Online Resource On Indian Brands.
Monday, December 29, 2008
Zeiss : We Make it Visible
Brand : Zeiss
Company : Carl Zeiss India
Agency : Modern Medtech
Brand Analysis Count : 367
The company began its Indian operations in 1998. Although present in different verticals, the brand came into consumer space during 2005.
Carl Zeiss manufactures spectacle lenses under a joint venture with GKB Hi-Tech Lenses which is a home grown company. The spectacle lenses are sold under the brand Zeiss.
There are only two highly visible brands in the spectacle lenses category. One is the global major Essilor and other is Zeiss.
Zeiss has been trying to build its brand by consistently investing in media campaigns in India. It has been regularly advertising both in visual and print media.
The marketing of spectacle lenses is a difficult task because so far the category is regarded as a commodity. Consumers seldom ask for a specific brand of spectacle lenses since they are not aware of any brands neither they are aware of any specific advantages of using a branded spectacle lens.
I have been watching the commercials of Zeiss for a while now. Frankly I did not knew that Zeiss was from the house of Carl Zeiss. I have heard about Carl Zeiss since the brand is famous as a camera lens. More over the latest mobiles from Sony and Nokia is now sporting Carl Zeiss lenses. Cameras which have Carl Zeiss lenses are often sold at a premium.
But the positioning strategy if Zeiss spectacle lenses is far from spectacular.
Watch the commercial here : Zeiss Spectacle lenses
Zeiss is positioning itself as a spectacle with brand mark. For non-marketers, Brand Mark refers to the logo or symbol that the brand has.
Zeiss in their ads try to claim that » Brand nahi hai to style nahi » ( means if it is not branded, then it is not stylish ). It is true also. Consumers try to show off their brands. And successful brands are those where consumers are willing to act as living billboards.
Take Levi’s or Nike, consumers are willing to show off. But not because they have brand marks.
Here Zeiss has got it all wrong. Having a brand name or a logo is not suffice for consumers to love your brand. Brands should be built on strong attributes ( tangible or intangible). Brands with out brand values is at best a Label.
Zeiss thinks that its major competitors are the unbranded spectacle lenses. Hence the company feels that having a brand mark is the best differentiator. I was surprised to find that globally also the brand is positioned as a spectacle lens with laser marked brand mark.
Essilor has done a better job in promoting its brands like Transitions and Crizal. Consumers understand that these brands are having quality and certain important attributes.
It should have taken some important attributes and promoted those attributes. Having a brand mark is an advantage but only after the brand is being built. People like others to see that their sunglass is a Ray-Ban because the brand has an image built on style and quality. Hence the Ray-Ban brand mark on the glasses make sense for the consumers.
First the brand has to understand the important attributes that customers look for in a spectacle lens. Then try to understand which are the most critical of those attributes which influences their decisions. Then develop the brand around those critical attributes. I don’t think that the current USP of a brand-mark is considered important by consumers and is a sufficient reason for them to pay a premium for the brand.
Zeiss must go back and learn some basic brand building before investing such huge amount on money on meaningless campaigns.
gyro:paris Paris, France
| Title | We make it visible |
| Agency | gyro:paris |
| Campaign | Zeiss |
| Advertiser | Zeiss Vision Care |
| Brand | Zeiss |
| Posted | June 2015 |
| Business Sector | Subscribers Only |
| Media Type | Cinema |
| Length | 35 seconds |
About gyro:paris
Latest News
ZEISS soutient les porteurs de lunettes dans les transports en commun avec gyro
Dans le contexte de crise sanitaire, le port du masque reste de rigueur. Et masque et lunettes ne font toujours pas bon ménage : la buée gêne au quotidien les 76% de français porteurs de lunettes. Oubliée cet été, elle revient en force avec l’arrivée des premiers frimas, en particulier dans les transports en commun avec leurs contrastes chauds/froids.
L’hiver dernier, la campagne de lancement du kit Anti-buée ZEISS a contribué à son succès : plébiscité pour sa qualité et son efficacité, l’Anti-buée ZEISS s’est placé comme un blockbuster dans les points de vente.
Forts de ce succès, gyro et ZEISS relancent en novembre une campagne pour le kit Anti-buée, destinée aux usagers des transports publics.
Une campagne impactante avec plus de 10 accroches pleines d’humour qui interpellent les usagers.
Elle est diffusée principalement en 4×3 sur tout le réseau métro de la RATP à partir du 10 novembre. Elle est renforcée par un dispositif événementiel qui habille toutes les portes palières des lignes 1 et 14 ultra-fréquentées, et par un volet DOOH dans plus de 20 gares partout en France.
En tout c’est plus de 390 millions de personnes qui seront touchées dans les transports.
make visible
1 make visible
2 make visible
3 make darkness visible
He lit a match in the cellar, but it merely made darkness visible. — Он зажег спичку, но темнота в погребе как будто еще больше сгустилась.
См. также в других словарях:
make visible — index embody, expose, manifest, produce (offer to view), unveil Burton s Legal Thesaurus. William C. Burton. 2006 … Law dictionary
visible — adj. VERBS ▪ be ▪ become ▪ remain, stay ▪ The scars remained visible all her life. ▪ leave sth … Collocations dictionary
Visible Human Project — The Visible Human Project is an effort to create a detailed data set of cross sectional photographs of the human body, in order to facilitate anatomy visualization applications. A male and a female cadaver were cut into thin slices which were… … Wikipedia
Visible From Space — Infobox musical artist Name = Visible From Space Img capt = Img size = Landscape = Background = group or band Alias = Origin = New York, New York, USA Genre = Funk rock, Funk, Rock, Indie rock, Blues, Pop Years active = 2002 ndash;present Label … Wikipedia
Make-up artist — LaVey Ortiz, Celebrity Makeup Artist in Las Vegas Makeup ar … Wikipedia
make with the something — in. to make something visible; to use something. □ Come on, make with the cash. □ I want to know. Come on, make with the answers! … Dictionary of American slang and colloquial expressions
visible control — A technique used in total quality management to make defects visible to employees so that resources can be focused on removing the source of the problem. For example, flashing lights, called andon, can be linked to electronic sensors that detect… … Big dictionary of business and management
Ultraviolet–visible spectroscopy — Beckman DU640 UV/Vis spectrophotometer. Ultraviolet visible spectroscopy or ultraviolet visible spectrophotometry (UV Vis or UV/Vis) refers to absorption spectroscopy or reflectance spectroscopy in the ultraviolet visible spectral region. This… … Wikipedia
Potentially visible set — Potentially Visible Sets are used to accelerate the rendering of 3D environments. This is a form of occlusion culling, whereby a candidate set of potentially visible polygons are pre computed, then indexed at run time in order to quickly obtain… … Wikipedia
Love Made Visible — Infobox Album | Name = Love Made Visible Type = EP Artist = Delays Released = 5 November 2007 Genre = Indie Label = Fiction Records Reviews = Last single = Hideaway (2006) This single = Love Made Visible (2007) Next album = | Love Made Visible… … Wikipedia
Wake Up (Make a Move) — Single by Lostprophets from the album Start Something Released … Wikipedia